Summary
- Jack in the Box is launching a branded experience within Fortnite, aimed at attracting Gen-Z gamers.
- Its mascot, Jack Box, will feature in ‘Jack’s CEO Minigames’, in which players compete to become CEO of the fast-food chain.
- The game will include various mini-games and allow up to 12 players to compete simultaneously.
- Players can win an exclusive wearable in-game character accessory by purchasing a Munchie Meal through the Jack App.
- One lucky player will win free Jack in the Box meals for a year and theContest is open until the last day of the launch month.
- The launch follows Jack in the Box’s previous gaming-focused initiatives, such as partnerships with Gamer Jack and the drop of its Gaming Box meal.
By Dean Takahashi
Original Article