Reddit and Moloco join Google, Meta, TikTok and Apple in mobile ad leadership
1 min read
Summary
Mobile ad platform Singular has released its annual ROI Index, which ranks the performance of mobile advertisements across the world.
This year’s survey included data on trillions of ad impressions, billions of app installs and tens of billions of dollars in ad spending.
It found that smaller networks delivered the best ROI for advertisers, with names like TikTok, Apple Search and Meta dominant.
Reddit ads have risen to prominence due to the platform’s 47% year-on-year user growth, and Reddit ads now rank highly in gaming and fintech.
The report also highlighted the rise of rewarded networks like KashKick and Adjoe, which offer incentivised ads.
Singular introduced a new feature called the ROI Quadrant, which sorts ad partners into four categories depending on their campaign ROI compared to ad cost.