Subway Surfers and Crossy Road’s crossover brings together mobile classics
1 min read
Summary
Two of the world’s most popular mobile games Subway Surfer and Crossy Road, developed by SYBO and Hipster Whale respectively, have joined forces for a limited-time event.
The event saw the two games sharing characters, events and rewards, and was aimed at appealing to players of both games.
Subway Surfer’s CMO Phil Hickey explained the idea behind the crossover was to attract eyeballs, as well as boost user acquisition, retention and engagement.
Both games have an established player base, with Subway Surfers the most popular arcade runner in the world, while Crossy Road has more than 10 years of history.
Speaking on the competitiveness of the mobile gaming sector, Hickey remarked that developers have to compete against all forms of entertainment for user attention, which makes it vital to create creative, new content.