Smart eyewear developer Innovative Eyewear has launched Reebok Smart Eyewear, the latest entry into the burgeoning global market for intelligent glasses, which is predicted to be worth $13bn by 2030.
The Miami-based company, whose brands also include Lucyd, Nautica and Eddie Bauer, said the athletics-oriented product is the “smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance”.
The glasses offer features including hi-fi audio without isolation, voice controls, AI-powered noise-cancelling mics, magnetic charging and eight hours of playback time, with 100 hours of standby.
Innovative Eyewear has partnered with MTB Mexico to distribute Reebok Smart Eyewear in Latin America, with plans for further collaborations with other leading distributors around the world.