Gallium Studios finds Will Wright’s memories game, Proxi, as hard to pitch as The Sims
1 min read
Summary
Will Wright, famed creator of The Sims, has struggled to get investors to back his new game, Proxi, which is highly original and relies on AI
Much like The Sims, Proxi is about an everyday aspect of life - in this case, memories - and uses AI to generate gameplay
Despite being creator of one of the most successful gaming franchises ever, and having a proven track record of innovation, it is hard to get investors on board with a small team of 12 people that could produce a game with huge upside.
Wright and his company, Gallium Studios, have already developed the game but now need funds to market and promote it for launch.
He and Gallium’s CEO, Lauren Elliott, are currently trying to secure funding to take the game to the next stage.