Lamborghini joins DreamHack Dallas as a main partner
1 min read
Summary
Italian car manufacturer Lamborghini has announced that it will be attending DreamHack Dallas as a main partner for the first time, aiming to expand its brand to a younger demographic.
It plans to showcase a personalised Lamborghini Revuelto at its 300-square-meter booth, as well as offer virtual races within one of the Asphalt games and provide digital collectibles unique to the experience.
Christian Mastro, the firm’s marketing director, stated that “Lamborghini’s design resonates powerfully with the new generations”, making the collaboration a “strategic expansion” for the brand.