PlanetPlay’s Play2Act poll finds 79% make positive change after playing green games
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Summary
Survey findings from Play2Act, an initiative created by not-for-profit PlanetPlay and the United Nations Development Programme (UNDP), indicate that gamers can be influenced to adopt more environmentally friendly habits.
The poll found that 79% of those who played games with green themes made positive behavioural changes, with 47% reducing energy use or using public transport, and 34% making greener consumption choices.
Play2Act embeds surveys in popular games such as Subway Surfers and Pokemon GO!, with over 181,000 players from 189 countries responding.
The initiative aims to explore the potential for games to tackle climate and nature crises, and the results demonstrate the effectiveness of embedding sustainability within gameplay.
The survey data will now be analysed by participating game studios to inspire industry action, while the UNDP will use the results to better understand global opinions on climate and nature activism, particularly among younger generations and in the global south.