Summary
- Mobile advertising firm Aarki has launched Encore, a machine learning platform designed to aid acquisition and retention of customers.
- The platform enables targeted advertising on a range of devices while adhering to privacy requirements.
- It can process six million queries per second and is compatible with iOS and Android.
- CEO Aman Sareen said the platform marked a “foundational shift” in responsible advertising.
- Early results for gaming brand showed a 25% rise in return on ad spend after seven days and an 18% fall in the cost of installs.
By Dean Takahashi
Original Article