Brightika charts $3M expansion into PC and console space
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Summary
Mobile game publisher Brightika is moving into the PC and console gaming spaces, having already invested $3m in new titles over the next 12–24 months.
It plans to use the funding for marketing, user acquisition, localisation and community support to boost the visibility of its partners’ games.
Brightika intends to use its existing models and experience to help indie game developers get their titles into the hands of gamers.
Its first investment is Bullet Yeeters, a PvP third-person shooter due for release in the spring.
“We’ve helped mobile studios reach tens of millions of players and generate sustainable revenue.
The next step for us is to bring that same level of marketing science and publishing discipline to the PC and console space,” said Brightika’s founder.